Wednesday, April 01, 2009

USA Today "Franchising Today" - Veterans Receive Special Incentives to Join Up as Franchisees




Ex-miltary personnel make up about ten percent of the franchisees of HouseMaster Home Inspections. President Kathleen Kuhn believes veterans are a particularly good fit for her company because of the similarities involved in training for and consistently executing the home inspection process and training for and executing a military operation. Her company actively recruits veterans, advertising in publications that target the military and participating in Recruit Military Career Fairs, held in various markets throughout the country.

In addition to offering a fifteen percent discount on the franchise fee to veterans, HouseMaster arranges for existing ex-military franchise owners to act as mentors to new ones.

"They make good mentors for them because they see eye-to-eye," Kuhn said. "For example, another veteran might have related to Wendy Rogers' concern when she was in a marketing training session to become a HouseMaster franchisee. The former Air Force jet pilot confessed that she found the thought of marketing and making sales calls really intimidating. Having a $2 million jet around you that you are controlling, THAT is intimidating!"

Twelve years later Rogers and Kuhn still laugh about that conversation as Rogers and her husband Hal Kunnen enjoy running their Phoenix AZ franchise, one of HouseMaster's most successful operations.

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